Ulta vs. Sephora

What's the difference? They sell the same exact type of products, offer the same amount of assistance. So what seperates these stores. Well, to start off let's compare the prices to the urban decay primer potion. At sephora. For just one of the primer's you could spend about $18. But, at ulta, it's about $30. See the difference? Now, I am not saying that Ulta is worse than sephora. I am just saying that, two stores that sell the exact same products should have the same prices. Don't you agree? So, another difference that might even out the levels between the infamous feud. Ulta sells NYX products, but! Sephora doesn't. But, is that the only difference? The prices are better at sephora. But Ulta has a bigger variety. So, would you rather settle and still have money in your new coach wristlet? Or, would you rather spend more, but leave with a bigger variety of products? Well, there you have it. So, now you decide. Which is better? Sephora, or Ulta.